TelePresence World 2008
A landmark summit on the emerging technologies of Telepresence, Presence, and Unified Communications
Over the next decade, virtually every Global 5000 company will adopt a technology allowing them to interact with people, no matter how far away, as if they were in the same room. The technology is called telepresence, and a variety of Fortune 1000 organizations already use it, reporting both satisfaction and a strong return on their investment.
Telepresence meetings make remote participants life-size, with fluid motion, accurate flesh-tones and flawless audio. The experience feels remarkably natural and comfortable for almost any size meeting from two people to large classrooms. Telepresence solutions are easy to use and surprisingly handy for collaborating on spreadsheets, slide decks, documents or even physical objects with minute details. Specialized telepresence solutions for specific industries already exist, for settings as diverse as pharmaceutical research labs, movie and television studios, university-level distance learning, and neurological operating rooms.
Most importantly, telepresence solutions create a “business-class consistency-of-quality” between companies, universities, publicly available telepresence facilities, and other organizations on the same effective visual collaboration networks. This consistency-of-quality between locations when combined with the improved end-user acceptance and usage of telepresence solutions is creating a platform for effective Inter-company business connecting vendors, suppliers, customers and joint venture partners together for natural, comfortable, instantaneous global collaboration.
Complimenting and accelerating the telepresence revolution is an equally important revolution in Presence, the ability to know colleagues’ and partners’ availability and connect to them instantaneously, and Unified Communications, the integration of communications to a single in-box for voice, email, fax, webconferencing, video, and ultimately telepresence.
When combined, these technologies have already demonstrated the ability to dramatically improve workflow, save time, and accelerate time-to-market advantage through the ability to:
• Reliably reach co-workers on the first try
• Manage voicemail, email, and faxes from the same inbox
• Instantaneously escalate IM sessions into collaborative video and/or webconferences
• Simplify the calendaring of meetings, webconferences, and videoconferences/telepresence
• Improve the ability of roadwarriors and teleworkers to stay connected to colleagues
TelePresence World 2008: A Critical Summit
This landmark summit, a high-level conference and trade exhibition, will bring together telepresence, presence, and unified communications industry leaders and major end-users from around the globe. Each will have the opportunity to debate and discuss the revolutionary technological developments that have brought telepresence from the realm of science fiction to the reality of everyday business. Through your sponsorship of this event, we invite you to be a catalyst, as, for example, corporate CEO’s and CIO’s exchange ideas, counter challenges, and shape a vision for implementation throughout the business and consumer worlds. Don’t miss this opportunity to elevate and set your company apart, by becoming a key player in helping to set the course for these key industries.
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INDUSTRIES - PHARMACEUTICALS
Telepresence, which makes use of advanced communication technologies such as highspeed networks, high definition video and audio, and large, high resolution displays to produce realistic, interactive experiences, is already being used by some pharmaceutical companies to expedite research, training, sales, and collaboration. Many of the advantages of telepresence and visualization are the same as those available to other industries; however telepresence offers some unique benefits to the pharmaceutical industry:
• Visualize How New Medications Impact Patients—the recent refinement of “virtual patients,” whether of mice or men, promises to streamline the development, testing, and modification of new medications. Simulations can be run and tweaked as often as necessary without sacrificing the health of test subjects.
• Decrease the Time from Laboratory to Market—As new medications are developed and approved, telepresence can be used to expedite training of your sales team in the usage and benefits of your new drug. Rapid training allows your sales force to spread the news of your new offering more quickly, which translates into increased sales, usage and acceptance of your product.
• Collaborate with Other Locations, Laboratories with Greater Ease and Frequency—Telepresence can vastly simplify the logistics of arranging meetings and conferences. With telepresence, you can engage in more face to face collaboration while avoiding the time and money spent on travel.
• Do Your Part in the Green Revolution—Being seen as “environmentally responsible” is very important these days, as the tangible results of GHG emissions are evidenced to the public. Using telepresence to conduct as much business as possible decreases your company’s impact on the environment, thus creating a positive image of your company. GlaxoSmithKline, a world-leader in the pharmaceuticals market, has already made collaborative communications a centerpiece of their “green” initiative—their website reports that for the year 2005, on average, GSK employees conducted 450 video meetings, 30,000 teleconferences and 29,000 virtual meetings per month. The use of telepresence can be central to your company’s corporate responsibility initiative as well.
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